|Faculty:||School of Media and Design|
|Field of Study:||Merchandising and Buying Operations
|Description:||Boost your own career value while exploring the dynamics of building brand performance.
The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights, to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace, so that you can build and maintain a company`s most valuable asset – brand equity.
Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels, while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.
|Cost per year:*||
Information on tuition and fees can be found on the Algonquin College website.