Brand Management – Algonquin College

Program Info

School: Algonquin College
Faculty: School of Media and Design
Degree: Post-diploma
Field of Study: Merchandising and Buying Operations
Description: Boost your own career value while exploring the dynamics of building brand performance.

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights, to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace, so that you can build and maintain a company`s most valuable asset – brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels, while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.
Course Based: Yes
Length: 1 Year(s)
Cost per year:*
International: $15,474

Information on tuition and fees can be found on the Algonquin College website.

Facts

LOCATION: Ottawa, Ontario
SCHOOL TYPE: College
LANGUAGE: English
FULL-TIME UNDERGRADUATE: 22,000 Students
ENTRANCE DATES: January, May, September
CANADIAN STUDENT TUITION STARTING AT $1,513
INTERNATIONAL STUDENT TUITION STARTING AT $5,603
TELEPHONE: (613) 727-4723 – 7031
TOLL FREE: (800) 565-4723
FAX: (613) 727-7665
EMAIL: international@algonquincollege.com
ADDRESS: 1385 Woodroffe Avenue, Ottawa, Ontario, Canada

About

Algonquin College of Applied Arts and Technology was established in 1967, and is located on the unceded territory of the Algonquin People. The College has served over 50 years as a leader in post-secondary education and undergone significant growth since its establishment. Algonquin students are sought out by employers in every industry due to the hands-on skills and career focus they gain from learning in realistic lab and classroom environments. By the time students graduate, they are ready to take on the work world.

 

Algonquin College provides on-campus housing for students, with a variety of room options to choose from. Whether you are looking for a female only room or a male only room, we have something that will fit your needs. Rooms are all shared occupancy, so you will be able to meet new people and make friends during your time here. Plus, our mandatory Meal Plan ensures that you always have access to food when you need it. Payment options are available, so don’t hesitate to get in touch with the school if you have any questions. 

Admissions

Prerequisites:* These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English
  • Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent in a related field, or equivalent with departmental approval.
  • Applicants may be required to complete the Assessment for Advanced Programs (ELAAP-IT) administered by the Test Centre for which a fee of $50 (subject to change).
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 88]
Application Notes : International applicants must provide proof of the subject specific requirements noted above along with proof of either: (IELTS / TOEFL) IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.

Fees & Scholarships

International student: $15,474

Notes for Canadian Students:

College fees are set in accordance with the Ministry of Training, Colleges and Universities’ policies. Fees must be paid each term for you to officially register for your classes. Your costs will vary depending on your program of study, lifestyle and other variables.

Notes for International Students:

A differential fee will apply to international students. Please contact International at international@algonquincollege.com for current fee information.

Scholarships, prizes and awards are given in recognition of academic excellence, and can include money, plaques, books, medals, etc, or any combination thereof. They are given in recognition of achievement at a variety of levels (program, department, school), for various areas (subject, program, activity, student government, etc.) and often reflect the interest and commitment of donors from the community. Visit Financial Aid page for more information.

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