|Faculty:||School of Media & Design (Ottawa)|
|Degree:||Post-diploma; Co-op; Honours|
|Field of Study:||Business, Manag., Mark., and Related Support Services, Other
Digital Communication and Media/Multimedia
Marketing/Marketing Management, General
|Description:||This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.
Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.
|Prerequisites:*||These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
|Application Notes :||Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band OR TOEFL-Internet-based (iBT)-overall 90, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 24.