Bachelor of Digital Marketing Communication – Algonquin College

Program Info

 

 

School: Algonquin College
Faculty: School of Media & Design (Ottawa)
Degree: Post-diploma; Co-op; Honours
Field of Study: Business, Manag., Mark., and Related Support Services, Other
Digital Communication and Media/Multimedia
Marketing/Marketing Management, General
Description: This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Admission Requirements

Prerequisites:* These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English
  •  Grade12 Mathematics
  • Ontario Secondary School Diploma (OSSD) or equivalent.
  • Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).
Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 90]
Application Notes : Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).

IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band OR TOEFL-Internet-based (iBT)-overall 90, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 24.

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