Brand Management – Algonquin College

Program Info

School: Algonquin College
Faculty: School of Media and Design
Degree: Post-diploma
Field of Study: Merchandising and Buying Operations
Description: Boost your own career value while exploring the dynamics of building brand performance.

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights, to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace, so that you can build and maintain a company`s most valuable asset – brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels, while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

Admission Requirements

Prerequisites:* These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  • Ā Grade12Ā English
  • Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent in a related field, or equivalent with departmental approval.
  • Applicants may be required to complete the Assessment for Advanced Programs (ELAAP-IT) administered by the Test Centre for which a fee of $50 (subject to change).
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
Test Scores:
  • International English Language Testing System (academic or immigration) [min.Ā 6.5]Ā orĀ Test of English as a Foreign Language (Internet Based) [min.Ā 88]
Application Notes : International applicants must provide proof of the subject specific requirements noted above along with proof of either: (IELTS / TOEFL) IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.

Facts

LOCATION: Ottawa, Ontario
SCHOOL TYPE: College
LANGUAGE: English
FULL-TIME UNDERGRADUATE: 22,000 Students
ENTRANCE DATES: January, May, September
CANADIAN STUDENT TUITION STARTING AT $1,513
INTERNATIONAL STUDENT TUITION STARTING AT $5,603
TELEPHONE: (613) 727-4723 – 7031
TOLL FREE: (800) 565-4723
FAX: (613) 727-7665
EMAIL: international@algonquincollege.com
ADDRESS: 1385 Woodroffe Avenue, Ottawa, Ontario, Canada

About

Located in the nation’s capital, Algonquin College’s main campus is 15 minutes away from everything. National parks, museums and galleries, Canada’s largest high-tech community, and the Rideau Canal are all minutes from one of the most well equipped and largest college campuses in the country. Algonquin College of Applied Arts and Technology was established in 1967 and is located on the unceded territory of the Algonquin People, after whom the College was named.

The College has served over 50 years as a leader in post-secondary education and has undergone significant growth since its establishment. Algonquin College Campuses include Ottawa, Perth, Pembroke and Online. The Ottawa Campus features an innovative award-winning trades building (Algonquin Centre for Construction Excellence), a first-of-its-kind Student Commons building, the DARE (Discovery, Applied Research, and Entrepreneurship) District which includes the College’s library and learning centre, an Indigenous Commons and a MakerSpace that allows students to get their hands on the latest technology. Most recently, The Algonquin Students’ Association completed construction of the Jack Doyle Athletics and Recreation Centre. This building provides students with the space they need to meet and exceed their fitness and recreation goals, as well as offer new challenges and experiences. The centre features gyms, a restaurant, rock climbing, bowling, an inside track, billiards, a golf simulator and more.

On Campus Housing

# Beds Lowest Highest
Female only: Lowest: $3,000 Highest: $11,670
Male only: Lowest: $3,000 Highest: $11,670

All rooms are shared occupancy with roommates designated by the Housing Administrator. Students can request a roommate if they have someone in mind. The Deposit for the Academic Year 2023-2024 is $500.00 and the total amount payable for two terms, fall through winter is $8,520 (payment options are available). A mandatory Meal Plan of a minimum $2,600 for two terms is required for first year residents (additional Meal Plan options are also available). All payments made to the Residence for the Residence Meal Plans are subject to the cancellation policies of Algonquin College Food Services. SeeĀ the Algonquin College Residence homepageĀ for more.

Off Campus Housing

The Students’ Association operates a housing referral service to assist students in finding off-campus accommodations.Ā Please see the website for more details.

Cultural

Ottawa is home to many national museums, including the Museum of History and the Museum of Science and Technology. Ottawa is also home to the prestigious National Art Gallery. The city hosts many festivals and celebrations each year and is a favourite destination for tourists. The city has a variety of rich cultural communities that reflect Canada’s policy of diversity and tolerance.

Special Services

The Centre for Accessible Learning (CAL) provides educational support services to students with disabilities applying to or attending Algonquin College. Assistance is available for students who may have a learning disability, be blind or visually impaired, be hard of hearing or deaf/deafened, have multiple disabilities, have a mental health disability, have a head injury; and/or have a physical disability or be mobility impaired.

Affiliated Institutions

The College offers joint degree programs with Carleton University and the University of Ottawa. There are also numerous articulation agreements with many other Canadian universities including Lakehead University, McMaster University, Toronto Metropolitan University, University of Lethbridge, Brock University, University of Guelph, Nipissing University, and others.

Admissions

You must be 19 years of age or older to register in any course. Students 18 years of age or less must possess an Ontario Secondary School Diploma or equivalent to register. Students under 19 years of age and without an OSSD will be considered on a case-by-case basis. Most programs have other admission criteria or requirements as well. These may include specific academic prerequisites, completion of an essay, test or questionnaire, submission of a portfolio and/or attendance at an information session. It is your responsibility to find out about and complete any mandatory program requirements. The specific admission requirements for each program are listed in detail in Programs & Courses.

Requirements for International Students

 

If your first language is not English, you will need to complete a language assessment or provide IELTS documentation or another English proficiency testing. Each program has published minimum scores for program eligibility. Please follow this link and review the program eligibility for your selected programĀ algonquincollege.com/future-students/programs/.

 

Procedure for Canadian Students

Applicants who wish to apply for a program must complete an application form throughĀ ontariocolleges.ca. An application fee (payable to ontariocolleges.ca) of $110, and an official transcript, must accompany your application form. Ontariocolleges.ca receives and records applications and applicant responses to offers of admission from the college(s).

 

Procedure for International Students

International Students: If you will be studying in Canada on a study permit from Citizenship and Immigration Canada, you must complete the International Student Application atĀ https://algonquincollege.force.com/myACint/.

 

Academic Year

Type of System Semester
Entrance Dates January, May, September
Language of Instruction English

Fees & Scholarships

International student: $15,474

Notes for Canadian Students:

College fees are set in accordance with the Ministry of Training, Colleges and Universities’ policies. Fees must be paid each term for you to officially register for your classes. Your costs will vary depending on your program of study, lifestyle and other variables.

Notes for International Students:

A differential fee will apply to international students. Please contact International atĀ international@algonquincollege.comĀ for current fee information.

Scholarships, prizes and awards are given in recognition of academic excellence, and can include money, plaques, books, medals, etc, or any combination thereof. They are given in recognition of achievement at a variety of levels (program, department, school), for various areas (subject, program, activity, student government, etc.) and often reflect the interest and commitment of donors from the community. VisitĀ Financial Aid pageĀ for more information.

Dr. John Davis Burton AwardAlgonquin College,Ā Carleton University,Ā La CitĆ© CollĆ©giale,Ā University Of Ottawa/UniversitĆ© D’Ottawa n/s October 31, 2023 Low

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